Benefits for Publishers
Digital Copy with PID combined with eBridge Analytics, fulfils two major needs of today’s Home Entertainment marketers: to get valuable feedback about their consumers’ preferences as well an opportunity to differentiate their product in a retail environmet
- Strengthen retail positioning
- Additional source of revenue
- Keep pace with changing consumer habits
- Stabilize prices along product lifecycle
- Up-to-date crossmarketing platform for every title
- Keep consumers from illegal ripping tools
Benefits for Consumers
Digital Copy provides a safe way of protecting discs from unauthorised copying whilst empowering consumers to watch their movie as they wish.
- Autonomy „when and where“ to watch movie
- Easy backup possibility
- Automated disc authentication
- Maximum consumer flexibility
- One-click conversion
- Digital Copy serves all potential movie needs for the household